Proven Expertise in the Luxury Scotch Whisky Industry

Throughout my dynamic career, I have honed a deep understanding of the luxury spirits industry, with a particular focus on premium Scotch Whisky. As the founder of The Robbie Burns Whisky Company, I launched the "Bard of Scotch" brand, a small-batch Scotch Whisky known for its unique and authentic appeal. This role has allowed me to develop a comprehensive skill set in brand positioning, strategic marketing, and luxury brand storytelling. My efforts in crafting compelling narratives rooted in the heritage of Robert Burns have successfully connected with discerning consumers, driving brand loyalty and market presence in the high-end spirits market.

Social Media and Audio Visual (AV) Marketing Excellence

My expertise in social media and AV marketing has been instrumental in promoting premium Scotch Whisky brands. I have developed and executed successful social media strategies that elevate brand presence and engage consumers on platforms such as Instagram, Facebook, and Twitter. Utilizing AV content, including high-quality videos and visually stunning ads, I have created impactful campaigns that resonate with the luxury market. My work with notable brands like Apple and Ray-Ban has refined my skills in producing visually compelling content that aligns with the prestige of luxury products.

Data Analytics: Precision in Targeting

Data analytics has been a cornerstone of my approach to luxury Scotch Whisky marketing. By leveraging advanced tools like Looker Studio and Power BI, I have significantly improved campaign efficiency and ROI. Through meticulous analysis of consumer data, I have been able to tailor marketing strategies to specific segments, ensuring that each campaign resonates deeply with its intended audience. This precision targeting has been crucial in maintaining the exclusivity and allure of premium Scotch Whisky brands.

Search Marketing: Capturing the Right Audience

My experience in search marketing, including Google Performance Max and programmatic advertising, has ensured that luxury Scotch Whisky brands achieve high visibility and reach. By optimizing search engine marketing (SEM) campaigns, I have effectively captured the attention of potential customers who are specifically searching for high-quality, premium spirits. This targeted approach has driven significant traffic to brand websites and increased conversion rates, solidifying the brand's presence in the competitive luxury market.

Account-Based Marketing (ABM): Building High-Value Relationships

Account-Based Marketing (ABM) has been a pivotal strategy in my marketing toolkit. By focusing on high-value clients, I have developed tailored marketing campaigns that foster strong relationships with key stakeholders. This approach has been particularly effective in the B2B sphere, where maintaining long-term partnerships is essential. My ability to create personalized marketing experiences has not only driven engagement but also enhanced customer loyalty and retention.

A/B Testing and Conversion Rate Optimization (CRO)

Innovation in marketing strategies has always been at the forefront of my approach. My skills in A/B testing and conversion rate optimization (CRO) have been critical in refining marketing initiatives for luxury Scotch Whisky brands, ensuring maximum effectiveness. By testing different marketing variables, I have been able to identify the most effective strategies and implement them to achieve optimal results. This iterative process has led to continuous improvement in campaign performance and higher ROI.

Customer Relationship Management (CRM): Nurturing Loyalty

Successful CRM has been a hallmark of my career. I have effectively managed CRM systems to maintain and nurture customer relationships, providing personalized experiences that enhance brand loyalty. By leveraging customer data, I have been able to tailor communications and offers to individual preferences, ensuring a high level of customer satisfaction. This personalized approach has been instrumental in building long-lasting relationships with consumers and increasing brand loyalty.

User Experience (UX): Elevating Digital Interactions

My focus on user experience (UX) has led to the creation of seamless and visually appealing digital interactions. By optimizing website design and functionality, I have ensured that luxury Scotch Whisky brands provide an exceptional online experience. This attention to detail has enhanced brand perception and encouraged repeat visits, ultimately driving higher engagement and sales. My work in UX has been guided by the principle that every interaction should reflect the brand's premium quality and sophistication.

Project Management: Delivering on Time and Budget

My extensive experience in project management has equipped me with the tools necessary to drive successful marketing campaigns for luxury Scotch Whisky brands. I have consistently demonstrated my ability to lead cross-functional teams, manage budgets, and oversee the end-to-end execution of marketing strategies. By ensuring that projects are delivered on time and within budget, I have maintained the highest standards of quality and efficiency. This disciplined approach has been key to achieving marketing objectives and maintaining the brand's esteemed position in the market.

Strategic Leadership: Guiding Vision to Reality

My strategic leadership has been vital in translating vision into reality. At Shell International and Hearts & Science, I showcased my ability to deliver outstanding results in complex and competitive markets. My strategic vision, combined with operational diligence, has ensured that luxury Scotch Whisky brands achieve their marketing objectives and maintain their esteemed positions in the global market. My commitment to continuous improvement and innovation has positioned me as a forward-thinking marketer, ready to propel Scotch Whisky brands to new heights.

Summary of Experience

I am a seasoned marketing professional with extensive experience in the luxury spirits industry, particularly in premium Scotch Whisky. My expertise spans social media, AV marketing, data analytics, search marketing, ABM, A/B testing, CRM, UX, project management, and strategic leadership. I am available for Fixed Term Contracts with rates starting at £500 per day. For inquiries or to schedule an interview, please contact me at

 dan@robbieburns.com.

http://www.Linkedin.com/in/DanHills